Welcome to Radar – Parasol Island’s innovation hub to share insights, market trends and chats with visionary forethinkers. From the key industries we cater to as well as from the world of communication and marketing.
Radar manifests itself through different formats: get the printed Radar magazine here, register for upcoming Radar events and workshops, or install a Radar Air Board display at your working sphere.
For a campaign Renault engages the fans to use AI for a redesign of one of the brand's icons, the Twingo.
The Washington Capitals are using augmented reality to wow fans.
Sports software makes use of VR technology for effective training.
Get Off the Sofa
Nike has been providing Netflix with fitness content since Jan 2023.
Acura is making a female anime character the heroine of its new series in the US.
Back to the Future
Honda is breaking new ground by addressing target groups on Twitch.
Riding the Chain
From art to marketing: blockchain tech enables brands to sell digital files as NFTs.
Buddy Icon Couture
Big fashion brands like Off-White and some other designers are outfitting avatars.
Smart Food Links
Smart food platform Whisk is helping food bloggers on Tiktok to link their content directly to detailed recipes.
Wardrobe Fueled by BMW
An unusual cooperation between a famous NYC lifestyle brand and the German automotive giant makes heads turn internationally.
Riding in Virtual Style
A young green car brand from Sweden is showing fashion sense with animated vehicles for Balenciaga's latest virtual fashion show.
Mirror on the Wall
How a Gen Z make-up brand is successfully breaking with industry clichés.
Digital mastery has allowed China’s young make-up leader to usurp the European giants.
15 Seconds of Fame
Instagram introduces a new short video feature to take on TikTok.
In the USA, major brands are supporting an online tipping campaign to benefit restaurant service staff.