Disney AR Campaign
How do you make every child’s dream come true?! Pair one of the most successful children’s toys of last year with one of the most iconic brands ever. We had the pleasure to create and produce the launch campaign for the Toniebox X Disney collaboration – utilizing not only film and photography, but also the magic of augmented reality.
Using their already owned boxes, customers were able to try out virtual Disney Tonies – long before they were even available for purchase. It allowed for the users to see the product from every angle, move it around and even listen to some previews. The experience was created in Spark AR Studio and can be launched as a camera effect directly inside Facebook, without the use of a separate app. Based on this principle we created various AR modules, to make it exciting and diversified for the user.
The community’s feedback was great, within a few hours every campaign post was commented thousandfold, as was the usage of the AR functionality and sweepstake participation.