- Car CGI
Tom & Zolli
toom Baumarkt has a strong fanbase in Germany, focusing especially on people and respect instead of just showcasing projects. A special focus in toom’s communication is the “Selbermacher”, a person which can be of any age as long as he builds something with passion. To show this, our client toom Baumarkt asked us to find a way to appeal not only to the grown-up toom fanbase, but also to our young construction heroes out there.
For the kids campaign, we were asked to concept and design an online platform for the young fans, suitable for a broad range of users from three to eight years, to learn about the world of construction. Furthermore, the campaign came with an entertaining run & jump game app which delivers pure entertainment to the young builders. Both elements revolves always around the world of toom, DIY and the character Tom & Zolli in a playful way.