Introducing:
FUTURE TECH FEST

Okay, let’s be honest: It’s a match. When Parasol Island spearheads the rebranding efforts for Germany’s largest B2B startup exhibition and conference, sparks fly. We are deeply passionate about all things digital, embracing its diverse forms and vibrant colors. We’d like to invite you to be a part of this transformative journey:

What was once great has now evolved into something even greater, ready to conquer new horizons. We’ve redesigned the DIGITAL DEMO DAY to take it to the next level of innovation, connection and evolution. The only thing that remains untouched is the unwavering commitment to “The Future of Tech”.

Welcome to the FUTURE TECH FEST – where innovation knows no boundaries, connection knows no limits, and the future can be innovated.

digihub

Digital

The Task

As Germanies largest B2B startup expo and conference, the DIGITAL DEMO DAY is a beacon of innovation, bridging the gap between humans and machines and fostering connections between people. 

But more size means more ambition – it’s just that the image didn’t quite fit anymore. A new level of confidence – that’s what we aimed for. The task is clear: to breathe new life into the brand and rethink its meaning, its name and its visual identity.

At its core, DIGITAL DEMO DAY is a catalyst for technology and an architect for the future. The event cannot be limited by past achievements, but is defined by the journey ahead. The key question is not only who we are today, but where we are going tomorrow?

The Idea

The DIGITAL DEMO DAY you know has evolved. Branding has to keep up, to work tomorrow and the day after. To do that, you have to shed the old and slip into a new skin – one that’s vibrant, bold and full of energy. We want a rebrand that reflects the dynamic spirit, a transformation that is more than just aesthetic.

Our goal is to give the DIGITAL DEMO DAY its new sense of confidence. Every element – from the meaning the event stands for, to the name that should be memorable, to the look and feel that should be eye-catching – needs to be transformed with great care. The result should be a brand new identity that exudes strength, confidence and adaptability in the vast field of events, fairs, festivals and platforms.

The Outcome

Parasol Island re-branded the DIGITAL DEMO DAY. We created a living transformation – one that embodies the spirit of innovation while resonating with the diverse international audience. Let us introduce you the FUTURE TECH FEST – a name that reflects the fusion of technology and human ingenuity. Our revamped identity stands as a symbol of strength and aplomb in the busy landscape of events, trade shows, festivals and platforms. However, this redesign is not about a fleeting moment, but a lasting identity that will evolve with the ever-changing technology landscape.

With hundreds of exhibitors, numerous top speakers and an expanded program, Germany’s largest B2B start-up expo & conference will launch in 2024 as FUTURE TECH FEST.

FUTURE

Progressive | forward-looking | future-oriented

It’s not just an event, it’s a look into the future. With a progressive perspective, boundaries are pushed and unknown territories are explored. Thought leaders are brought together and the future is shaped through shared visions.

Tech

Practical | technological | solution-oriented

More substance is brought to a world of buzzwords. The practical approach to technology is different. It is not limited to theories, but strives for tangible, innovative solutions that shape industries and turn ideas into reality.

Fest

Open | sociable | collaborative

It’s not just about technology, but also about the people who use it. Openness is a hallmark. The event is a festival of ideas, a platform where collaboration thrives. Connections are fostered that go beyond the screens and spaces are created for networking and growth.

Join us

FUTURE TECH FEST is not just a rebranding of the DIGITAL DEMO DAY. It is the fusion of innovation, human connection and technological advancement. Join us as we enter a new era where we reshape the landscape of possibilities and embark on a journey of constant transformation. FUTURE TECH FEST welcomes you to the future of the digital cosmos – where change is constant, innovation is the norm, and evolution is our essence.

Secure one of the coveted green and black tickets today on www.futuretechfest.de

We look forward to welcoming you all to the inspiring event of digihub – Digital Innovation Hub Düsseldorf/Rheinland GmbH in 2024 – be there or be square!

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