A young US health food chain is expanding its brand experience with firm sports offers.
Crisp & Green’s menu includes salads, bowls and smoothies. The healthconscious clientele can also look forward to a fixed sports programme in one of the seven fast-food restaurant locations: work-out classes, boot camps, yoga classes and running clubs are included in the restaurant’s free offer.
Each of the 300 m2 locations has its own training area and fixed course calendar. Course times in the morning and at lunchtime are more suited to the needs of urban workers, and in the afternoon to families with children. Founder Steele Smiley’s idea is to make healthy meals even more valuable with short workout sessions. Smiley already gained fitness and franchise experience building gyms under the name of Steele Fitness, later selling the company to Snap Fitness. His current project is also franchised – with former basketball pro Kris Humphries he has already gained a prominent franchisee.