Retail Issue #1
What’s it about?
Innovation and trends from the fields of retail. For our retail issue we met Silvia Talmon. As an expert in retail design, the Cologne-based consultant advises large companies including Porsche and REWE. We also present the latest shop concepts of Nordstrom, Ikea and Zara, examine Amazon’s newest feature – and explore how Google and Walmart are joining up to oppose it.
From niche to marketing tool – even upmarket US department store Barneys is getting in on the podcast craze.
Instagram is continuing to expand its shopping feature by integrating it into Stories.
The Internet of Things is changing the retail landscape: starting with the furniture.
Show and Tell
Ikea ha introduced a new virtual-reality showroom app.
Activewear innovator Outdoor Voices is activating sales on jogging routes with a new augmented reality app.
Around the World
Amazon is going international with the offer from its US shop.
US department store giant Nordstrom is banking on a new generation of service-oriented businesses.
Even mainstream Zara is merging online and offline in its stores. A recently opened shop in London shows where the journey is going.
Google and Walmart have joined together to fight Amazon, and their battle is reaching a new front in India.
Famed US department store Macy’s is committing to its off-price retail concept Backstage as the strategy goes national.
Outdoor brand The North Face is testing the resale of refurbished second-hand goods in its online shop.
With Silvia Talmon
Through her company The Store Designers, Silvia has been advising major brands a Aral, Tchibo and Porsche in retail design since 2004, and supporting them in the development of strategic sales concepts and the launch of new lines. In her previous work for Ikea she oversaw market expansion in 15 different countries, including Russia, China Israel and Portugal. Silvia is an executive lecturer at Cologne Retail Academy.