Beauty Issue #4
What’s it about?
Digital mastery has allowed China’s young makeup leader to usurp the European giants.
Mirror on the Wall
How a Gen Z makeup brand is successfully breaking with industry clichés.
Korean startup Virtualive is launching an AR app to help you choose your next haircut.
Innovative cosmetic stations combine the perks of online shopping with offline self-service functionality.
A US wellness and beauty startup
focuses on telemedicine and taboo topics.
With Nicola Kilner
In Nottingham, UK, we chatted with Nicola Kilner. The CEO of DECIEM gave us her unique insight into the beauty sector, founded on experience stretching from beauty-buying for massive UK retailer Boots to co-developing a business worth hundreds of million of dollars.
Personalised products, made in the bathroom: L’Oréal is personalising the home beauty routine.
Labs worldwide are developing new components to make beauty more effective, efficient and sustainable.
Glow Recipe’s fruit-based masks are standing out in the booming
sheet mask category.
Less is more
Young beauty brands plead for minimalism, naturalness, and conscious consumption.