Turning 18 is a special event for everyone. It’s not just another birthday, but a major milestone which means you can finally get into clubs, do your driver’s licence and all those things you have been dreaming of since adolescence. The 18th birthday should be celebrated to the fullest. Ferrero decided to do exactly that by airing a special TV-series of entertaining mini-spots where we follow the Schoko-Bons character on his journey to reaching the age of majority. M&C Saatchi Berlin came up with the lovely boards and our director Steve Scott was the perfect choice to bring them to life. He not only developed the Schoko-Bons character but also created a whole new comic surrounding for the commercials, accompanied by music from our inhouse composer Jonathan Wulfes. We say hip hip hooray and happy birthday.