InnoGames
Forge of Empires

Found a small Stone Age settlement, battle your way through history and build a glorious empire! That’s Forge of Empires. We’ve been happy to work with our friends at InnoGames once again and bring this 30-second game trailer to life – from script to final playout.

The idea

With a very open brief we were able to present a selection of diverse ideas. In the end, the client chose our own favourite option – “Hammertime”. We felt the story of this simple tool – which has a life of its own and the power to magically transform objects – made a perfect fit to the core features of Forge of Empires. Because of its simplicity the concept will also provide the ideal starting point for other films in the future.

Working on game trailers always requires a mix of in-game assets and objects created by our own team of artists. We are used to polishing in-game assets so they can seamlessly fit into our high-quality CG videos. This time however we had particular fun bringing Innobert to life, even though we hit him with a hammer at the end. Sorry Bert.

Assets

Working on game trailers always requires a mix of in-game assets and objects created by our own team of artists. We are used to polishing in-game assets so they can seamlessly fit into our high-quality CG videos. This time however we had particular fun bringing Innobert to life, even though we hit him with a hammer at the end. Sorry Bert.

Multiformat

From the very first second of the production, we were planning for a multiformat and multiplatform playout. All shots were carefully framed for 16:9, 9:16 and square, to ensure the film would look fantastic wherever Innogames decides to show it.

Client Feedback

We are thoroughly satisfied with the final result, and so is our client. Thank you Innogames for this wonderful and inspiring feedback:

 

Many thanks for the great script idea “Magic Hammer”. The humor has been very well received and you can watch the video ad over and over again without getting bored. What we especially like is that you work proactively. It’s easy to see you enjoy the projects yourselves, and that you’re motivated. Keep it up!

Recent work

John Frieda® – #madeforme

ATL Campaign / Branded Content / Digital Communication / Film Production / Photo Production / Print & Product / Social Marketing

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