"1…2… – hello, all new – 3!" – Our latest film for BMW is dedicated to the new 3 Series – that can be seen as the heart of the brand and furthermore it’s one of the most recognizable models in the entire automotive industry. The seventh generation 3 Series, signaling a new era for the company’s iconic sedan. Not only is it larger than any 3 Series on record, but it’s also lighter, and more powerful. Thanks to our director Daniel Börjesson, to the DoP Denis Guth and the entire team and everyone involved.