With the growing importance of e-mobility and charging, charging services are becoming a crucial factor in the Volkswagen value chain. Providing charging infrastructure, giving easy access to public charging points and helping drivers to enjoy their car without range anxiety are becoming critical expectations of e-mobility customers. With Elli and We Charge as new charging brands, Volkswagen is setting up various services to deliver charging services holistically. Elli is the new backbone for charging within the Volkswagen Group. From renewable electricity at home to providing and installing charging hardware, Elli offers services under their own brand. We Charge is the new charging service for drivers giving them access to more than 150.000 charging points across Europe. The service will be deeply integrated with all future Volkswagen ID. models.
The challenge was to create assets for two different brands within one shoot, to produce eight films and 30 images in order to create an “asset library” which both, social media teams and POS / trade fair teams, can make use of to communicate to the customer the new possibilities that We Charge and Elli offer in the field of e-mobility. The look and feel needed to be compatible with the Volkswagen New Brand Design. It should be warm, urban, and electrified.