- Digital Communication
We are on the move
With a range of innovative mobility services – some already available in Berlin – Volkswagen We has set its sights on becoming a pioneer of the digital future. But the first step is crucial. Consumers must be made aware of the brand, with a clear understanding of the offered services and their benefits. To that end, we’ve worked closely with the company to forge a concept bringing Volkswagen We closer to the consumer and building trust in the brand.
Mobility of the future begins with a we
Our mission was to create brand awareness for Volkswagen We, while at the same time making this new brand world and its individual services understandable for the consumer. Ultimately we needed to impactfully deliver the answer to the question, Who are “we”?
The stories behind
Our chosen protagonists are always on the move, focusing on what really matters to find innovative solutions for their everyday lives. Through experiencing three authentic, daily-life stories, each individual customer can discover the unique benefits of Volkswagen We.