Parasol Island – Integrated Digital Studio

“Transforming Transportation.” This is the claim of the TRATON GROUP, formerly Volkswagen Truck & Bus, which was renamed in 2018. For the first time with all brands represented under one roof, the IAA 2018 was a decisive milestone for the company. For this event, Parasol Island conceived and produced brand film and logo animation as well as all other media content for the entire duration of the event.