- Digital Communication
Toshiba is a world leader and innovator in pioneering high technology. As a manufacturer and marketer of a diverse range of advanced electronic and electrical products, Toshiba’s work spans from information & communications systems, digital consumer products, electronic devices and components, and power systems, to industrial and social infrastructure systems and home appliances. Toshiba Electronics Europe GmbH, Personal Storage, in Düsseldorf, Germany, markets hard disk drives aimed at consumers and retailers in Europe. For over 50 years, Toshiba has been developing and manufacturing storage solutions used by most major IT and consumer electronics brands.
In 2017, we launched the new website for Toshiba Storage Solutions. The objective for the new website was amongst other things to optimise click-paths and improve usability. The challenge was to build a responsive brand experience that fits the users needs. The question we asked ourselves was “How do people look for products today?” The answer was simple: They SEARCH for it. By using search engines or directly searching on online trading websites. Search engines spit out information quickly, easily and directly. And that was exactly what led us to follow the example and define a goal for the concept: a smart and user-friendly content grid, combined with an intuitive search bar.