- Digital Communication
- Social Marketing
Release the Renegade
The brand Jeep stands for freedom and adventures. In October 2014 Jeep released the Jeep Renegade. A car that feels at home in the urban jungle and also offroad. To introduce the Jeep Renegade to the market, Parasol Island’s digital department developed the campaign “Release the Renegade”, which promised to be more than a normal adventure: One brand new Jeep Renegade was braught to an unknown place far away with a helicopter. With its key in the ignition lock…
After eight weeks of collecting hints and driving for many hours, Lilli, 27, student of intercultural communication and singer as well as Arne, 25, a student of mechatronics and amateur racer, found the Jeep Renegade in Romania.