- Digital Communication
- Social Marketing
Kräuter Tour 2018
Bigger, Louder and more chaotic: In the summer of 2018 PENNY took over the Hurricane, Parookaville and Highfield festivals like no year before! Each festival received a massive PENNY market smack-dab in the middle of the campground, providing affordable food and equipment for everyone. This means no need to bring beer or a tent, PENNY has your back!
Our task was to celebrate 2018 as the biggest year to date for PENNY & PENNY GOES PARTY. We showcased the market as the place for the people, be it on the festival grounds for beer and coffee or back home for butter and bread… but, each festival does have its own style and flavor, attracting all types of different people. So how did we reach the different fans and get people to talk about us? We joined forces with the rising influencer star and festival guru Wilke Zierden to take us through the summer! If you don’t know him Wilke is a hilarious, chaotic and sympathetic party animal… perfect for any festival!