PENNY has multiple touchpoints that contribute to a sustainable present and future. To showcase these, the discounter created a very special store:The PENNY Nachhaltigkeit Store. The in-store setup was all about these touchpoints, establishing a fun and informative shopping experience for customers.
Influencers discovered the store while picking out their favorite products for their own brunch. A cook would prepare the meals and give helpful tipps while doing so.
In a moderated tour through the store our special guests learned about specific touchpoints with a quiz. Furthermore, correct answers filled an influencer’s goodie bag that would later be raffled within their community.
Grüner Weg Shoot
We created a content production surrounding on site to create professional green posting images, in addition to blogging stories throughout the day.