Forge of Empires – Magic Hands
InnoGames invited us to produce a film for them, that was completely different to all the other Forge of Empires spots. Key element: Two hands, symbolizing the player and his godly power within the game.
We weighed up the pros and cons of a shot with real hands and finally decided for CGI hands. This way we had full control, creative freedom and flexibility and could create a believable interaction of hands and 3D elements.
It appears that the audience loves this film as much as we do and we are proud to be sharing some words from Fabian Weiske, Conversion Optimization Manager @ InnoGames:
“For the last three months basically 80 percent of our installs and our revenues on Facebook are driven by the hands concept (…).”
Are you ready for some magic? Please enjoy ‘Magic Hands’.