- Digital Communication
- Social Marketing
FC Schalke 04
After we successfully relaunched the website in 2017, it was clear that the same digital experience had to be offered to the passionate royal blue supporters via a new mobile app. But not just any mobile app – one of the best clubs in the world needed one of the best apps in the world. Follow the press conference live before the next match, find the fastest way to the kiosk in the stadium and read current statistics on your smartphone during the match: The new official app of FC Schalke 04 makes it possible!
Above all, the most important requirement was that the performance, function & development of the app reflect the quality, passion and tradition of the club. What was desired was a unique and comprehensive brand and user experience in the entire Schalke world that lived up to the spirit of the times. In addition, the app should map all digital services of Schalke 04 in the form of individual containers and play or display the individual containers according to the situation or location.
Depending on the time and location relating to a match the content on the homescreen adapts. It shows the user different content during the match and depends on whether you are watching the game in the stadium or at home.This way we can get the most important content to the user, that he might be interested in at that particular time and space, without having to look for it in the app.