New mobility needs new communication. For the IAA 2019 Audi came up with an all new presence. Bold, exciting and technologically impressive the stand interpreted ‘Vorsprung durch Technik’ in a fresh new way.
Audi presented two world premieres and focused on its electric line-up featuring different answers on the automotive mobility of the future.
In close tandem with Audi Design we produced 5 films for all electric showcars. Audi positioned its individual models in individual environments. The centrepiece certainly was the Audi AI:TRAIL, Audi’s latest and fully electric 4×4 adventure seeker.
Our job was to produce five fully CGI films, each featuring one model of Audi’s electric line-up. The world premiere AI:TRAIL, AI:CON, AI:RACE, AI:ME and Audi e-tron were each presented in their native world. That meant we had to develop five distinct virtual worlds with a high degree of realism, present the emotional world, driving scenes, each car’s design and features, and keep one visual language throughout all chapters.
Four cars stood in front of one LED screen each. The world premiere AI:TRAIL was presented on the big stage, with three LEDs wrapping around the car. Totalling in 21k resolution we used all LEDs for transitions that felt like a single canvas.
The opener of each film presents the unique value proposition for each Audi model in abstract terms. At the same time the environment and landscape is teased resulting in a modern title-sequence feel.
Even in the future we’ll want to enjoy driving – or being driven. It only came natural to boost right from the opening shots into each car’s natural habitat. A great way to enjoy the Audi DNA of driving on track, on road and off-road.
Design & technology
Audi is world famous for its uncompromising design and technological innovations. We devoted an entire chapter to both – with big pleasure, as these five cars are a sight to behold and mindbendingly thought through.